Welcoming Alice Candeloro as Luxovia’s Chief of Staff & Brand and Experiences Lead

At Luxovia, we believe that intelligent luxury is shaped by the people who embody it. We are delighted to announce that Alice Candeloro has joined our leadership team as Chief of Staff & Brand Experiences Lead.

Alice joins Luxovia from De Beers Group, where she served as Global Senior Project Manager, working closely with the CMO to deliver international brand strategies and oversee multimillion-dollar initiatives. She previously held senior roles in trade marketing and brand development at Phoenix Beauty, managing luxury fragrance houses including Elie Saab Parfums, Chopard Parfums, and Goldfield & Banks, as well as at PUIG and Dubini.

With an MA in Luxury Brand Management from Regent’s University London and a BSc in Statistics and Economics from the University of Turin, Alice brings a rare combination of strategic expertise and creative vision to Luxovia. Fluent in Italian, English, and Spanish, with additional French proficiency, she embodies the global perspective that is central to Luxovia’s mission.

In her new role, Alice will lead Luxovia’s brand experiences and strategic events program, while supporting partnerships with luxury maisons, cultural institutions, and hospitality leaders. As Chief of Staff, she will also play a pivotal role in ensuring operational alignment as the company prepares for its private launch.

As we prepare for our private launch, Alice’s arrival marks another milestone in building a leadership team capable of reshaping what exclusivity means in the digital age.